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Social Networking Sites – Promoting Your Online Business With Social Networking Sites

The internet has revolutionized a lot of aspects of our daily lives. It has automated numerous transactions ions which used to be manual. It has also made some activities multi-tasking. Aside from doing researches, the internet has become a venue for social networking. Social networking sites have opened a venue for meeting people online and making friends and communicating with them even if they are on the other side of the world.

Recently, these social networking sites have also become a venue for another revolutionary change the internet has provided us; it is the birth of doing online business using these social networking sites as a means to reach out to their target market. Some sites have user-friendly functions which makes it a good venue for doing online business transactions. These social networking sites are free and it is a good venue for internet marketing and advertising online business. Listed are some tips to get started in doing online business.

a. Create an attractive name. Make sure that the name of your site is a give-away for whatever product you will be selling.

b. Pick a design for your page that is pleasing and attractive to the eyes. Make sure that the fonts are readable. Avoid using screaming colors that will hurt the eyes of the viewer.

c. Research and choose credible and popular payment modes.

d. Write your payment instructions clearly and ensure that the client understands your instructions for
ordering and paying without a doubt. If possible put an “FAQ” portion.

e. Include ways on how the customer can contact you if you are not online.

f. Post pictures of the products and label them appropriately. Use easy-to-remember names.

g. An order form format is available at some sites for free. Take advantage of this to make placing an order easy.

h. Ensure smooth and friendly communication with the customers. Satisfied customers will translate to additional customers and not only will they keep coming back, they will bring potential customers by word of mouth.

The Gold Rush of Internet Marketing Businesses

Is the Internet-marketing business fool’s gold or real gold?

The Internet is indeed still an uncharted territory where unlimited opportunities lie awaiting to be discovered. However, when it comes to being successful and profitable, the Internet as a medium is no different than that of any other business today. Commerce in cyberspace requires just as much work as it does on land.

Today, Internet marketing seems to be a hot topic everywhere. There is a lot of hype about Internet marketing and how to make fast and easy money through Internet marketing; but very little of it holds true because Internet marketing businesses, alike regular Brick-and-mortar businesses,require hard work, proper marketing and sales, operations and financing.

Internet marketing may sound like just one facet of a business on the web; however, in reality, it is a business in and of itself–it is not just one task called marketing; it is a marketing business. So if one’s intention is to just emphasis on Internet marketing, there has to be a goal as how to make money by just marketing. This is where it gets tricky. If the intention is to just rank high on search engines and generate a lot of traffic to your or someone else’s website, you have to clearly define the target audience (target market) and perhaps few segments within the target audience that you are after. Once you have clearly defined your target audience and the products or services that you are going to sell, you need to do your due diligence and find the right keywords that your target audience is perceived to be using to find you. Then, of course, you need to do a lot of Search-Engine-Optimization (SEO) work to rank high on search engines so your target audience can find your website. And last, but not the least, you have to convert your visitors into customers by using quality landing pages on your website–this hold true even if you are generating leads for other businesses. All of this may sound very easy, but in reality, it not so.

In a nutshell, to be successful at Internet marketing you need to:

1- Define your target audience and the products or services that you want to sell

2- Find keywords that are relevant to your product or service or are currently used by your target audience to find similar products and services

3- A lot of SEO work to rank high on search engines

4- Create good landing pages so you can convert your visitors to customers

All four of these tasks require a lot of work, resources and money. Therefore, I disagree with the notion that Internet-Marketing is a get-reach-quick job and that anyone is able to do it successfully. I don’t believe it’s wise for anyone to jump in and make an investment in an Internet-marketing business without conducting proper due diligence–digging in and gaining a better understanding of what you are getting into. You may find yourself spending a lot of money and time before you see any return on your investment, if any. However, whoever sells you your Internet-marketing dream, package makes money right away. Why is that? Well he has or she has done the following:

1- Defined the target audience (I would say at least three segments): segment one, ordinary hard-working people who are experiencing financial hardship and are in need of income; segment two, people w are looking to make quick and easy money; and segment three, people who genuinely like to run a web-based business.

2- Are using the right keyword (keywords depend on which segment you are after): any combination of words that include keywords like Internet-marketing, Internet-business, home-based business, work-from-home, get-reach-fast, make-easy-money, and make-money-on-the-web. I am sure there are a lot more keywords than what I am mentioning here.

3- Have definitely done a lot of SEO work to show up on top of web search results for several of the keywords

4- And created excellent landing page that usually have phrases like: purchase this product and make an easy $5000 per month with no effort from the comfort of your home

The problem lies in the fact that in any new business arena that a good number of businesses have done very well in, there is bound to be a lot of unrealistic exuberance among those that want to enter the arena. And, of course, unrealistic exuberance attracts lot of unscrupulous characters with the sole intention of taking advantage of the exuberant consumer. So it would be wise to check out the product, the business and get some references-do your due diligence and remember that if it sound too good to be true, it is most likely not true.

Conclusion

In conclusions, there is no doubt that if conducted properly, Internet marketing has a lot of potential. However, like I mentioned earlier, an Internet-marketing business requires a lot of work, knowhow and resources. Therefore, if you have the knowledge and resources, with a little hard work, Internet-marketing can be a lucrative business. On the other hand, it is by no means an easy task or a way to make quick and easy money. Internet marketing is business like any other with keen competitions and a lot of requirements.

3 Killer Top Home Based Businesses

Thoreau once remarked that “No man flies too high if he flies with his own wings.”This is especially true of home based businesses in recent years. Before, you had to rely on mail outs, door to door sales or have so-called parties all over to drum up business. To work from home required years of effort. Frequently, these businesses would die out quickly as people grew tired of hosting the parties.With the advent of the internet, the world is at your disposal. The largest market that has ever existed is at your fingertips and there is no price of admission!Here are the 3 top home based businesses. Any of these will allow you to work from home.1. Build an internet affiliate business. This involves setting up a small web site, attracting visitors to it or buying advertising on the web and selling something to these visitors. The beauty of this system is that you are an affiliate only. You do not have to create, manufacture, stock or ship anything. Someone else does that. All you are is basically a sales organization of your own creation. What you sell is up to you. People have made fortunes from selling everything from ebooks to bulldozers online. There is no charge to becoming an affiliate.2. You can create and run your own online store. There are many ways of doing this, but the simplest is by becoming an affiliate like the step above and then creating a virtual store with the help of the company you are affiliating with. Probably the greatest one is Amazon.com. They will help you set up anything from a virtual bookstore to selling almost anything. This takes a bit of trial and error, however. Training is provided free. It, also, is a great opportunity and an easy way to work from home.3. Another excellent home based business is to become an eBay dealer. You can either buy and sell or just use eBay as a way to bring people to your e-store from steps 1 or 2. eBay has many rules and regulations regarding this. Read all their guidelines and policies. Ask them many questions so that there will be no mistakes in what you do. They are a huge organization with plenty of potential for someone ambitious and not afraid of work.Those are the 3 top home based businesses.The internet is a river of gold. The only thing determining whether you walk away from it with just wet feet or buckets of gold is your personal ambition.

Home Based Business Opportunity Anyone?

There are a myriad of reasons to get started right now with a home based business opportunity. One of the chief reasons to start one is for the time freedom that it affords.Here are some of the main reasons that I like the home based business opportunity.You’re the boss. For many owners of home-based businesses, just this is reason enough to justify making the move out of the 9-to-5.You get all the benefits of your hard work. When you make a profit, it’s all yours. No one else is going to try to take it away from you.You have the flexibility to work when and where you want. Are you a night owl? Perhaps your most productive times don’t coincide with the standard 9-to-5 work schedule that most regular businesses require their employees to adhere to. And you may find that – because interruptions from co-workers are no longer an issue and the days of endless meetings are left far behind – you’re much more productive working in your workshop than in a regular office. With your own home-based business, you’re the one who decides when and where you work.You get to choose your clients and customers. The customer may always be right, but that doesn’t mean you have to put up with one who mistreats you or gives you more headaches than they’re worth. When you own your own business, you can fire the clients you don’t want to work with. Sounds like fun, doesn’t it?You can put as much or as little time into your business as you like. Do you want to work for only a few hours a day or week? No problem. ready for a full-time schedule or even more? Great! The more effort you put into your business, the more money you can make. You get to decide how much money you want to make and then you can work the kind of schedule that will help you meet your goal.The home based business opportunity offers many unique qualities, as mentioned above, that can help you to enjoy working from home.

Home Based Business – 5 Important Tasks of a Managing Proprietor

Past history for Home based business management tactics has clearly demonstrated that a prudent business owner should not be an extravagant spender, at least initially. As the sole proprietor for your business, you should make judicious use of your budgeted funds. For example, you should plan to do most of the work yourself and not hire anyone, if possible, to help you manage the various aspects of your home based business.Initially, you should be able to manage the business yourself. If necessary, you should consider getting your wife or family members involved to minimize your expenses. After you have seen some financial success in your business and have done a financial forecast of your income possibilities, then you may want to consider hiring outside help.Until then, you will have to manage the following five important business functions yourself:Business Plan:As the proprietor your business, you will be responsible for planning every aspect of your business. To start, you will need to write your business plan. Since you fill both the proprietor and the manager positions in your business, it is your sole responsibility to determine what your goals are for your business venture. You will need to identify short term goals, medium term goals and also long term goals.Here a few of the business functions that you should consider when building your business plan:o Purpose of your home based business
o What your expectations are and the means to achieve them.
o Will you sell a product or a service or maybe both?
o Define your market. Is there demand for your product/service?
o Who are your customers?
o Who are your competitors?
o What are your finance sources?Implementation:Once your business plan is in place, you will next have to decide how best to implement it. You should consider finding a mentor who has some business expertise especially in the home based business field. It is important that your mentor has a moderate degree of internet marketing experience because this type of business has distinct differences as opposed to that of regular brick and mortar type businesses. As an example, with a local brick and mortar business, advertising is normally done locally. However, with an internet business, you will be advertising more globally for your customers.Organization:You will have to develop the traits of a good organizer in order to succeed as an entrepreneur. Since yours will be a one-person enterprise in the initial stages, it may prove to be a whirlpool of ceaseless actions. As the proprietor/ manager it will be your job to develop a plan to keep your business organized for efficiency sake.Your organization skill need to include your ability to: organize office files; develop advertising campaigns; maintain supply rooms; coordinate shipping events; arrange the work schedules; balance budgets; minimize operating costs and manage customer relations and other related business functions.Failure to spend the appropriate amount of your time focused on these issues will prove to be costly to your business and extremely frustrating for you as the business administrator. If not managed properly, any one of these functions could not only cost your business dearly, but lead to your failure in business.Monitoring:As the proprietor/manager of your business you are the boss. The success or failure of your home business rests squarely on your shoulders. This requires you to be highly self-motivated to ensure that your business plan is executed and followed on a daily basis.As the Manager, you will need to ensure that your goals and objectives of your business plan are being met and/or modified as necessary to meet your business expectations. You will need to pay close attention to all aspect of your business on a daily, monthly, and annual timeline. You should focus on finding new systems, products, and/or services to improve your business. You should review daily functions such as: bookkeeping; sales; customer services; expenses and related functions to ensure that your business is on track with your business plan.Customer Care:You are not only the proprietor of your business but also the manager and as such, you need to have the skills and abilities necessary deliver according to your commitments to your clients and/or customers. You should never skimp on product or service quality without knowing that it will have a serious negative affect on your customer base. Customer care should be your primary business concern. Without customers, you do not have a business.One of your primary business goals should be to always deliver your product or service in a timely fashion. If you are unable to deliver within the promised time period, you need to simply communicate with your customers and offer them a refund or get their approval and understanding for the delay. This action alone will help build your creditability and will help to develop your reputation in your home based business.

Securing Government Grants for Small Business

It may look like the small business is being pushed out by much larger, more established corporations. In the US, that appearance is trying to be turned around by using government grants for small business. Grants for the small business are a way for businesses to prove again that they are the backbone of the national economy. While there are quite a few large and mega corporations in the world today, it is still the small business that supports the nation. Applying for grants can help them expand and grow. If customers are the lifeblood of businesses, then growth is the heart that pumps that lifeblood through the body.

Government grants for small business can be used for a business to expand its operation to other locations. By securing a grant, a company can purchase equipment or buildings that will allow it to help the customer. These generally don’t have restrictions on exactly what the money can be spent on, so the specifics are left to the company itself. There are a few grants that can only be used for securing new locations, or for the purchase of new equipment, but those should only be looked at if they will be of true benefit to the company.

There is one thing that almost all government grants for small business have in common though. Almost all ask the applicant to provide a detailed business plan. A business plan is the guiding structure of the entire business. Committees for grants want to be reassured that the money given to an applicant will use the money for what it was intended for. By showing a thorough and accurate business plan, the applicant is also showing that he knows everything he can and cares about his company. A person who is that loyal to their company is a person who shows they will do what is best for that business. The people reviewing grant applications will be able to see that loyalty.

Any business can apply for a grant. The way to be awarded any of the government grants for small business is to stand out from all other applicants. There are thousands of more actual applicants than there are grants themselves. In order to secure a grant, it is a good idea for the applicant to choose the grants that fit their business best. The applicant should also fill out as many applications as he can, in order to increase his odds of being awarded at least one grant, if not several. It is also important to note that the applicant should be as consistent as he can with the applications, but not to reuse answers from other applications. It shows a measure of caring if the applicant remains truthful, but answers every question individually. These tips will go a long way toward helping the applicant stand out from all other businesses applying for the same grants.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.